We share planet earth. For us to enjoy the bountiful treasures of earth, we need to value LOVE, PEACE & HARMONY. The mission and vision of 1901 will be meaningless without practicing these key values of the brand. They are an inherent part of 1901^TM. Not only do we believe and internalise these values, but we also strive to externalise them to our stakeholders. There are many intrinsic values that are being sidetracked in the hustle and bustle of today. 1901^TM believes in creating an oasis where the values of LOVE, PEACE & HARMONY are being practiced; in the services we provide as well as the food we serve.

LOVE - CELEBRATE TOGETHERNESS

In the pursuit of monetary and personal achievements, people have forgotten what it feels like to be truly joyful. Bouts of joy are being mistaken for true happiness. Time seems shorter and we find it difficult to stop & take the time to enjoy what we already have and appreciate the people around us. We constantly feel alone and unfulfilled. At 1901^TM, we want every visit to be a celebration of togetherness; a place where everyone meet as friends and enjoy each other.

PEACE – UNITE FOR PEACE

1901^TM believes in the sanctity of the human race. Living in peace is the right of every individual. We passionately advocate activities that centre on peaceful living as well as the strengthening of human bonds.

HARMONY - RESPECT OUR DIFFERENCES

We are living in an increasingly borderless world. The interchange of values, cultures and thoughts are happening at a greater rate. People need to learn to co-exist with each other by accommodating different thoughts, beliefs & rituals while staying true to themselves. Such accommodations for these differences are reflected in our outlets, personnel as well as our point of sale materials. We will provide more choices for our customers, while offering them our views but respecting their choices and decisions. The symbol of harmony is symbolised by the joining of two hands in goodwill and respect.