Although the fast food industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and 1901 is well positioned for the current interest in lighter, healthier foods at moderate to low prices. Further findings:

1. "Consumers will spend a greater proportion of their food dollar away from home. 2. Independent operators and entrepreneurs will be the main source of new restaurant concepts. 3. Nutritional concerns will be critical at all types of foodservice operations, and food flavors will be important. 4. Environmental concerns will receive increased attention."

Background of 1901TM

The name Nineteen O One Sdn Bhd, the franchisor company, bears the year the term “hot dog” was born St Louis, Missouri, USA in 1901. Formed in July 1997, it coincided with the National Hot Dog month in the USA. The company is the global franchisor for the 1901 Hot Dog and a registered franchisor with the Ministry of Entrepreneur and Cooperative Development (MECD). 1901 hot dogs are “Halal” certified and cater to all walks of life. This local born franchise has grown by leaps and bounds, and from strength to strength to become a premier fast food brand in the country! Possessing a true entrepreneurial spirit, as well as being visionary and future focused, the founding members comprising husband and wife team of Tengku Rozidar Tengku Zainal Abidin (CEO) and Ahmad Zakir Ja’afar (ED), have propelled the company from its humble beginning of a single pushcart in Sunway Pyramid, to a total of more than 80 outlets today. The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the franchisee. We will meet this goal while trying to consider:

1. the effect of our products on the health and well being of our customers (and our staff), 2. the impact that our business practices and choices will have on the environment, and 3. the high quality of attitude, fairness, understanding, and generosity between management, franchisees as well as staff, customers, and vendors.

Articles: Hot Dogma of The 1901 Aspiration